In 2026, being seen online will be more crucial than ever and one website that’s still shaping the online face of businesses is Google My Business. For any company looking to bring in customers, make a good impression and get their name out there, optimising this tool is no longer something you can afford to skip. BrandBurp, a marketing and tech solutions company, explains how businesses can make the most of it to stand out in the super competitive digital world.
Why Google My Business is Still a Big Deal in 2026
BrandBurp says that Google My Business (which is now Google Business Profile) is still a powerful tool that lets businesses show up in Google Search, Google Maps, and local listings for free. With people doing more mobile searches and wanting to find services close by, local online search engine optimization is all about having a complete and up-to-date profile.
A well-maintained profile not only helps people trust you more but also gets more clicks and makes your business look more genuine and more accessible to potential customers.
1. Make the Most of Google My Business to Really Get Ahead
To really get the most out of Google My Business and start growing your business, BrandBurp advises updating:
- The name of your business, its category and description
- Your working hours, service areas and everything else in between that helps potential customers work out whether you’re a good match
- Some high quality images of your business and the services you offer
- Your customer reviews the more you can get, and the better they are, the better
They say the more detailed your business data the better because it helps Google match your listing with the right local searches which can really give you an edge over your competitors.
2. Get more Engagement through Regular Posts
Google Posts are what let you share things like:
- News about your business like new products or services
- Promotions like special offers or discounts
- Events like workshops or meet-and-greets
- Product launches or new services you’re introducing
BrandBurp says posting regularly makes your business look more relevant which makes people more likely to find you in the local search listings which is especially useful if you’ve got an online marketing agency or web marketing agency that can help you keep on top of what you’re posting and when.
3. Use Google My Business to Get a Better Ranking
If you want to get a good ranking in local online search, you need to have a strong online presence. And that means using Google My Business along with an SEO expert to get the most out of it. By combining Google My Business insights with good SEO services, you can really improve your local discoverability and your search ranking and even get more customers converting into buyers.
4. Use Google My Business with Paid Advertising
BrandBurp says that if you use Google My Business alongside a paid advertising platform, you can reach even more potential customers. PPC management agency experts are people who can help you run adverts that complement your local online presence and when you put them together with your Google My Business listing, you can expect to get a lot more clicks.
When you’re using your Google My Business listing and paid adverts together, you get the best of both worlds and that’s great news for businesses of all sizes.
5. Make it Easy for App-Based Businesses to Get in Touch
For businesses that rely on apps, BrandBurp’s App Development Agency can help you integrate your app features with your Google Business Profile so that potential customers can:
- Call in to speak to you
- Book an appointment
- Get directions
- Visit your website
- Even install the app
By making it as easy as possible for people to get what they’re looking for from your business, you can really boost the user experience and make your business look more credible.
6. Get a Big Boost in Mobile App Discoverability through ASO + GMB
11. Mobile Apps just got a lot more visible businesses with apps who get both ASO and GMB look like they’re really on top of their game when ASO gets the word out about your app in the app stores, GMB helps get your local business in front of people looking in Google Maps. BrandBurp says when you put these two together, you build a solid foundation for your app to keep growing on its own without needing to spend a fortune on ads.
7. Building Authority is All About Solid Content
Creating really high-quality content that people want to read and engage with is a key player in business success. BrandBurp helps businesses create the kind of content that gets noticed with services including:
- Helping you write compelling descriptions that stop people dead in their tracks
- Writing blog posts that people actually care about reading
- Writing up FAQs and service menus that answer all the questions people have
- Putting together offers and promotions that really grab people’s attention
When all that content is solid and meets people’s needs, you can bet GMB is going to start working way better.
Content heavy profiles are pretty much guaranteed to get more engagement, so that’s a win-win more visibility and more interest in your business.
8. Responding to Reviews Builds Trust & Helps Your Ranking
Here’s the thing: by 2026 user trust is going to be the thing that really makes or breaks your Google ranking. People bank on reviews when they’re looking to interact with a business. That’s when they do their homework. BrandBurp advises you :
- Respond to all your reviews whether they are good or bad
- Make sure to encourage happy customers to leave you reviews
- Keep your tone as professional as possible no matter what
When Google sees you’re being responsive to customer feedback they reward you by bumping you up the local pack a bit
9. Insights Are Where It’s At For Making Smart Decisions
GMB Insights give you a bunch of data about how people are finding you , what they’re looking at and where they’re based. BrandBurp uses these insights to make sure their clients are making the smartest decisions possible around SEO, advertising and content. It just helps refine things and makes sure everything is working in the right direction.
10. Keeping Your Info Up to Date is Key To building Credibility
Lets face it, nobody likes outdated info. BrandBurp reckons keeping your holiday hours, contact details and service changes up to date is actually a major factor in attracting new customers and growing your business. Doing this right is just a no-brainer for 2026.
Conclusion
Google My Business is still pretty much a no-brainer for business success in 2026. But throw in some smart SEO and content marketing, and get the right help from an agency like BrandBurp, and you’re looking at a business that’s getting more and more visibility and trust with each passing day. When you put everything together like BrandBurp does using ASO, GMB optimization and all that other technical stuff, you get to see sustained growth in 2026.
FAQs
1. What is Google My Business and why is it still super important in 2026?
Google My Business (Google Business Profile) is a free tool that lets businesses show up on Google Search and Maps. And in 2026, it’s still really important because people rely so much on local search. Having a complete profile helps build trust, and get more customers coming through the door plus it makes you more visible online.
2. How can Google My Business boost local search engine optimization (SEO)?
A fully optimised profile is a total game-changer for local SEO. Businesses that mix GMB with good old-fashioned SEO from a pro like BrandBurp see way better rankings, loads more visibility, and loads more customers interacting with their business.
3. Can a marketing agency or web marketing agency help manage GMB for you?
Absolutely yes. Loads of businesses hire a marketing agency or web marketing agency to deal with GMB posts, responses to reviews, optimisation and keyword strategy. This makes sure you stay seen consistently and get things done properly.
4. How often should you post on Google My Business?
BrandBurp reckons posting at least once or twice a week is a good rule of thumb. Posting regularly keeps your profile looking active, it boosts listing relevance and gets customers more engaged with your business.
5. Can GMB actually improve the downloads or visibility of mobile apps?
Yep. When you pair it with some decent app store optimisation, GMB can point local searchers straight to your app or website. Which in turn helps app-based businesses get more customers from their local area and make more sales.
6. Is GMB useful for businesses that spend a lot on paid ads?
Absolutely, it is. When you get support from a PPC management agency, Google Ads and GMB start working together to make your listing more visible and drive more clicks. Which basically multiplies your reach and makes your campaigns more effective.
7. Is GMB free to use in 2026?
Yes – Google My Business is completely free. But loads of businesses choose to get some extra help from agencies to get the best results.
8. Which types of businesses benefit the most from Google My Business?
Loads of businesses benefit local service providers, shops, online brands, app-based companies, medical services, and even small startups. Any business that wants to reach customers in their local area should give their GMB listing a good optimisation.
