When thinking about life insurance, many people picture a single policy that simply pays out when you die. But the reality—in the UK market—is more nuanced. Different types of life insurance serve different needs, budgets and life stages. Below we break down four key types you should know about, how they differ, and when each might be appropriate.
1. Term Life Insurance
What it is:
A term life insurance policy covers you for a fixed period (for example, 10, 20 or 25 years). If you die within that term (and the policy conditions are met) then the insurer pays out a lump sum to your nominated beneficiary. If you outlive the term, the cover ends.
Key variants within term cover:
- Level term cover: The payout amount stays the same throughout the policy.
- Decreasing term cover: The payout gradually goes down, often used to match a repayment mortgage that reduces over time.
- Increasing term cover: The payout rises (e.g., with inflation) to maintain spending-power.
When it makes sense:
- You have a defined obligation (such as a mortgage) that will reduce or disappear over time.
- You want cover while your children are dependents or until other liabilities fall away.
- You’re conscious of cost and don’t need lifelong cover.
Pros & cons:
- Generally lower premiums than lifelong cover.
- You know your cover duration and often your payout amount (especially level term).
- − If you outlive the term, no payout.
- − If your needs change (e.g., you take on new debt), the cover might become insufficient.
2. Whole of Life Insurance
What it is:
Also known as life assurance, this type of policy covers you for your entire life—as long as premiums are maintained, the policy will pay out when you die.
When it makes sense:
- You want to guarantee a payout no matter when you die (as long as premiums are paid).
- You’re planning for things like inheritance tax (IHT) mitigation, funeral costs or leaving a legacy.
- You don’t want the cover to expire at a set term.
Pros & cons:
- Security of knowing a payout will happen.
- Simplifies long-term planning (e.g., leaving something behind).
- − Premiums are much higher than term cover.
- − If you take the policy young and live a long time, you may pay in a lot more in premiums than will be paid out.
3. Over 50s Life Insurance
What it is:
A specialised form of lifelong cover meant for people aged 50 + (sometimes up to 80) where the aim is often to cover funeral costs or leave a small financial benefit. Acceptances may be guaranteed (or medically-limited).
When it makes sense:
- You’re older, perhaps retired, and you want a modest payout for funeral costs or to leave something behind.
- You may have health issues and want simpler acceptance.
Pros & cons:
- Less stringent underwriting (in many cases).
- Peace of mind for end-of-life costs.
- − Smaller payouts.
- − Premiums may still be relatively high for what you get and you may pay for many years.
4. Critical Illness Cover (as part of or alongside life insurance)
What it is:
While not strictly a “pure” life insurance payout on death, Critical Illness Cover can be added to life insurance or purchased separately. It pays out a lump sum if you’re diagnosed with a specified serious illness during the policy term.
When it makes sense:
- You have dependents and want cover not only for death, but for the risk of serious illness interrupting income or escalating costs.
- You want more than a death payout—you want what this type of cover offers while you’re still alive.
Pros & cons:
- Adds a layer of protection

- Can help with medical costs, lost earnings or lifestyle changes if you become seriously ill.
- Adds cost to your policy.
- Not every illness is covered—check exclusions carefully.
Choosing Which Type Is Right for You
Here are some steps to help decide what fits your needs:
- Define your financial commitments
What are your outstanding liabilities? Mortgage? Loans? Education costs for children? Other dependents? - How long do you need cover?
If you’re covering a mortgage or children’s dependency, term cover may suffice. If you have lifelong obligations or want to leave a legacy, consider whole-of-life or over 50s. - Budget and premium tolerance
What can you comfortably afford each month or year? Remember—you must maintain premium payments for the cover to remain valid. - Risk appetite and health status
Younger, healthier applicants generally attract lower premiums. If you’re older or have health issues, options may narrow (or cost more) so simplicity and guaranteed acceptance become more important. - Additional cover you may need
Do you want critical illness benefits? Do you have business protection needs? Do you want joint cover for you and your partner?
How We at Insure Smart Help You
At Insure Smart Limited, we believe in tailored solutions rather than one-size-fits-all. Here’s how we work:
- Initial review: We’ll assess your liabilities, budget and goals.
- Policy matching: Based on that review we identify whether term, whole‐life, over 50s or a combination (with optional critical illness) fits you.
- Transparent explanation: We’ll show you cost vs benefit, duration, key exclusions and any options to adjust in future.
- Ongoing support: Life changes (marriage, children, home purchase, business changes). We’ll review your cover regularly to make sure it still makes sense.
FAQ
Q: Can I have more than one life insurance policy?
Yes. For example, you might have a decreasing term policy to cover a mortgage, and a whole-of-life policy for legacy/inheritance planning. myTribe Insurance+1
Q: What happens if I stop paying premiums?
Generally your cover will lapse, and no payout will be made (unless there are special arrangements). You’ll essentially be without cover.
Q: Does life insurance ever build up cash savings?
Most UK term insurance doesn’t have a savings element. It pays only on death (or critical illness, if included). Whole of life may have or be used for planning but typically isn’t used for savings in the same way as an investment product. Legal & General+1
Q: Are joint policies good?
Joint life cover covers two people under one policy—if one dies, the payout is made and the policy ends. This can be cost-effective for couples. But if you die first, the surviving partner loses the cover unless additional arrangements are made.
Final Thoughts
The bottom line? No one size fits everyone. The right type of life insurance depends on you: your liabilities, family situation, budget, health and what you want to achieve. At Insure Smart Limited, we’re here to make sense of the options and help you pick a cover that works now—and can adapt as life evolves.
Want to explore which type suits you? Contact us today for a free review and quote.